Employees that feel valued are crucial to having a strong business and satisfied customers, a Dubbo entrepreneur says.
Axxis director Mathew Dickerson is committed to looking after his staff of 12, investing in them and coming up with “innovative ways” to retain them.
The telecommunications and information technology store is also a finalist in the excellence in small business category.
Mr Dickerson said his 30 years of experience in business had made it clear to him the importance of looking after employees.
“I’ve learnt that over the years, the better we treat our employees and the more innovative we are in coming up with schemes to make them more valued, that’s when they tend to come up with better ways to reward our customers,” he said.
“So absolutely critical in a good business to have employees you’re looking after.”
Mr Dickerson regarded retaining staff as a strong point of the business.
But he said one of the biggest challenges was attracting workers, with Axxis operating in a region that has low unemployment.
“…some people might think [it] is a good thing, but low unemployment can be an inhibitor for business growth because when businesses want to find employees, if they can’t find employees, then they can’t necessarily grow their business,” he said.
“So finding new employees is still a challenge for our business as it is for many businesses.
“Finding where they are, where you can get them from, often we’ll attract them from out of the actual city.
“We might attract them from Sydney, we might attract them from other areas, other regional areas, and so that’s probably the main way we get new employees.
“But again, once we’ve got them, because we have that system of really making sure we reward and look after our employees, then we certainly don’t have a lot of trouble retaining those employees.”
He said an awards win would be good recognition for the team.